The product is a new design of Cheetos Baked chips that are made with 50% less Flamin Hot seasoning and are NOT fried. These cheese chips come in a 7.5oz bag and are gluten-free, making them suitable for various dietary restrictions. The chips have a unique American regional cuisine flavor profile with notes of cheddar cheese and a spicy kick from the Flamin Hot seasoning. Produced in the United States, these baked chips are perfect for snacking and can be easily found in the pantry food aisle.